The Possibilities of Scale

Via Higher Pictures: “Untitled” from the 30 Ways To Stop Smoking series by Alfred Gescheidt, vintage gelatin silver print, 1964

In the 50s and 60s, as the whole ‘Mad Men’ advertising agency era was booming, no one came close to Gescheidt for innovative photography, and he created numerous campaigns, magazine, book, and album covers. His images often both flattered and mocked American sensibilities, and his ’30 Ways To Stop Smoking’ series from 1964 remains a landmark in satirical conceptual photography.